Who we are
Amongst the Brave is a Sales & Marketing growth consultancy founded by Alex Dullard, who has over 20 years of senior FMCG Marketing & Commercial leadership experience.
Whether you are a big business with a specific niche need or a smaller start-up requiring more holistic input - we can drive real value at Amongst the Brave.
We identify genuine opportunities & potential pitfalls through targeted insight; then seize momentum for your business with tailored action plans including clear, tangible recommendations.
The output? Behaviour change that will deliver on your ongoing growth ambitions - increased brand cut-through & maximised sales.
Together, fortune favours us.
alex dullard
founder, fmcg specialist
Alex is a proven leader with 20+ years experience of delivering best in class results across ambitious businesses such as BrewDog, Red Bull, Procter & Gamble and Coca Cola.
Having worked across all facets of Sales & Marketing, Alex thrives in scaling brands and owning/navigating challenges in dynamic business environments.
Alex is known for;
Alex is keen to take all of this experience to grow your business, propel brand momentum & help deliver upon your mission.
What we do
commercial solutions
Plan development & refinement
Best in class proposition sells
Pricing & promo recommendations
Concept sell to execution delivery plan
Category leadership positioning
brand
demand
strategy & insights
Research, insight to action, reporting
Brand Strategy & positioning
Category Strategy & roadmap
Customer/Channel strategy
Quant/Qual deep dives
Integrated 360 degree campaigns
Brand & Shopper Marketing
On Trade & 3rd space activations
Omnichannel recommendations
Digital Marketing
options for you
How can Amongst the Brave help your business? Good question.
Given our broad experience (across functions & types of businesses), we can tailor an agreement structure that best fits your unique needs & circumstances: big or small, well resourced or lean, specific budgets & timelines.
We would love the opportunity to discuss your requirements further & tailor a way of working, which could include one of the below:
ad-hoc
projects
Day rate or project fee
For example: develop a one-off Brand/Category/Initiative/Campaign strategy & execution plan and hand over for your team to implement.
Research, insight to action, reporting
Brand Strategy & positioning
Category Strategy & roadmap
Customer/Channel strategy
Quant/Qual deep dives
development & management
Project fee and/or monthly retainer
For example: develop a strategy & executional plan (Brand/Category/ Initiative or Campaign) and lead monthly review & stakeholder management.
holistic
partnership
Monthly or longer retainer
For example: develop a strategy & executional plan (Brand/Category/ Initiative or Campaign) & own all facets of delivery and leadership.
testimonials