seizing

OPPORTUNITIES for brave, ambitious fmcg businesses.

Who we are

Amongst the Brave is a Sales & Marketing growth consultancy founded by Alex Dullard, who has over 20 years of senior FMCG Marketing & Commercial leadership experience.


Whether you are a big business with a specific niche need or a smaller start-up requiring more holistic input - we can drive real value at Amongst the Brave.


We identify genuine opportunities & potential pitfalls through targeted insight; then seize momentum for your business with tailored action plans including clear, tangible recommendations.


The output? Behaviour change that will deliver on your ongoing growth ambitions - increased brand cut-through & maximised sales.


Together, fortune favours us.

alex dullard

founder, fmcg specialist

Alex is a proven leader with 20+ years experience of delivering best in class results across ambitious businesses such as BrewDog, Red Bull, Procter & Gamble and Coca Cola.


Having worked across all facets of Sales & Marketing, Alex thrives in scaling brands and owning/navigating challenges in dynamic business environments.


Alex is known for;

  • His ability to create & inspire behind an exciting vision
  • Being a developer of insight-led strategies & plans that land exceptional commercial results
  • Leaving businesses, teams & people in a better place than he found them


Alex is keen to take all of this experience to grow your business, propel brand momentum & help deliver upon your mission.



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What we do

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commercial solutions

Plan development & refinement

Best in class proposition sells

Pricing & promo recommendations

Concept sell to execution delivery plan

Category leadership positioning


brand

demand

strategy & insights

Research, insight to action, reporting

Brand Strategy & positioning

Category Strategy & roadmap

Customer/Channel strategy

Quant/Qual deep dives





Integrated 360 degree campaigns

Brand & Shopper Marketing

On Trade & 3rd space activations

Omnichannel recommendations

Digital Marketing






options for you

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How can Amongst the Brave help your business? Good question.


Given our broad experience (across functions & types of businesses), we can tailor an agreement structure that best fits your unique needs & circumstances: big or small, well resourced or lean, specific budgets & timelines.


We would love the opportunity to discuss your requirements further & tailor a way of working, which could include one of the below:

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ad-hoc

projects

Day rate or project fee

For example: develop a one-off Brand/Category/Initiative/Campaign strategy & execution plan and hand over for your team to implement.

Research, insight to action, reporting

Brand Strategy & positioning

Category Strategy & roadmap

Customer/Channel strategy

Quant/Qual deep dives





development & management

Project fee and/or monthly retainer

For example: develop a strategy & executional plan (Brand/Category/ Initiative or Campaign) and lead monthly review & stakeholder management.





holistic

partnership

Monthly or longer retainer

For example: develop a strategy & executional plan (Brand/Category/ Initiative or Campaign) & own all facets of delivery and leadership.

historic work

testimonials

“For 4.5 years at BrewDog, I had the opportunity to work closely

with Alex, witnessing his significant contributions.


His vision and leadership were crucial to BrewDog’s growth and success in the market. Collaborating with him, I saw his ability to devise innovative strategies that were well-received by our team and greatly enhanced our presence.


I confidently recommend Alex and Amongst the Brave for any company looking for a fresh and effective approach in the competitive landscape of today. His leadership skills and strategic flexibility were consistently apparent in all projects he led at BrewDog.


Alex and his team consistently showed a remarkable combination of creativity, analytical prowess, and a strong commitment to excellence, establishing themselves as invaluable partners for growth”


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“Guaranteed to cut through

the noise and quickly move to

clear, concise actions to maximise brand impact and sales.

Highly recommend.”

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Razor sharp insights & strategies

that deliver magic for both

brand and overall business.

The right choice to

help you grow.”

Get in touch

email

whatsapp

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